We'll dot the "i" in red, make the "M" maroon and take over the world!

It's Monday evening and I'm flying home from Atlanta, fresh off a successful apartment hunting trip. They tell me on the overhead speaker to sit back, relax and enjoy the flight and I gladly oblige - the joy of knowing shelter exists in your immediate future allows one to enjoy the trip home just a little bit more than you would think. I get comfortable in what little square footage airlines allow you these days, and I happen to glace at the seat pocket in front of me that contains the airline safety card - I remember reading these cards profusely when I was younger, but now I think of myself as too learned, too wise - if you will - to give the safety card the time of day. But, today it catches my eye, because of the Air Tran logo that I see:


I stare at the logo and wonder: Why the italicized "air"? Why the red dotted "i"? And why does this make Air Tran something else? Why? Why? Why?

And then in those seconds, I have deja vu, recalling a similar tension at viewing a logo... a logo that has graced our presence only for the past year at Baylor College of Medicine.


Why the maroon M? How much difference does a maroon "M" and a red dot on the "I" really make? These are the unanswered questions of our time.